You Will NOT Seek, but Be Sought After— The ‘IT Factor’ effect.

More and more I realize how important it is to take a deep exploration of uniqueness and individuality of any product or service any company or company will ever put in the market. The power of authenticity is remarkable.


I ‘m always astonished at how Apple never has to worry about who will buy their new product. Even before it’s official release, the pre-purchase volume is overwhelmingly through the roof. I had a personal experience where around Christmas time last year, I could not find an X-Box One .  Everywhere I went. I was told, “try after January 15th, maybe”.

Seasoned athletes and exceptionally talented entertainers do not have to seek sponsors or endorsements. They are pursued and found by those who seek the stars’ impression on their brand.  

All this brings it to one thing- uniqueness!  Some call it the “It Factor”. It’s valuable to anyone or whichever product/service bears it. Individuals and companies that will take the trouble and time to explore this path can go a long way in sustainable success. That said, what is your “It Factor” ?


Sports Gear Brands’ Armageddon As FIFA World Cup draws near!!!

Yes, I am a sports freak, but Icannot emphasize enough how much economic power underlies the Sports endeavors. As the FIFA World Cup draws near, big name brands are deep into the scramble for the Soccer/Football stars and the countries that feature them. This article, like others with similar content could not escape my eyes and business imagination!!!



Innovation or Invention, or both?

I have thinking about this a lot recently. In a world full of “experts” and entrepreneurs, something more than improvement of an idea or product will go a long way to preserve the legacy of an individual’s creativity and the socio-economic benefits thereof.

Innovation v Invention PICInnovation, at least from this powerful article I came across on , is not irrelevant to the development of ideas and products and the writer in this article articulates that so well.

However, for those who look to not only sustain themselves via their creative work so that it should outlive them, invention is the prize to vie. Having both is even better.

Just a thought… Have a great and productive day!